It removes the pressure to be picture perfect, and allows users to be that little bit more unedited, authentic and silly. The limited shelf life of snaps is part of their appeal. Privately sent snaps self-destruct after they’re viewed, while public snaps disappear after 24 hours. You can send snaps privately to specific contacts, or add them publically to ‘My Story’ – a feed that all of your followers can view. You can edit them with a few in-app filters and effects, but can achieve nowhere near the level of retouching that has become the norm on other platforms such as Instagram. Snapchat is a messaging app that allows you to send an image or short videos – these are the eponymous ‘snaps’. So grab a cuppa, sit back and prepare to get snap happy! So just what is Snapchat? Here, we give you all the deets you’re dying to know, from what Snapchat is and how to use it, to the ways in which it can benefit your blog. But can Snapchat really help bloggers? And, if so, how should they go about using it to achieve the best results? It’s little surprise, then, that bloggers are increasingly getting in on the action and adding Snapchat to their arsenal of social media tools. It might be favoured by Millennials, but it has users of all ages and from all over the world. Snapchat has 100 million daily users, and this number is growing fast. Think Snapchat’s only good for sending saucy pics? Or that it’s only used by teens? Think again.
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